569Internet Sales Lead Guide for Insurance Brokers
posted on September 26th, 2009
Brokers used to spend a healthy part of their work day cold calling people who, a number of times, did not wish to be got hold of. Today, insurance marketing for insurance brokers includesgetting prescreened leads from sales lead websites. These web sites offer an simple and efficient way of obtaining new customers.
Sales lead websites work by pairing together consumers interested in insurance with insurance underwriters who want to sell them a policy. These websites gather information from each user employing an online form, warehouse the data and then sell the prospect to one or more insurance brokers.
With a number of insurance lead websites all providing slightly different insurance leads, insurance brokers can’t always figure out which lead company is right for them. There are distinct features that good insurance sales lead sites hold that can make them stand out from the others including pricing, refund policy, billing and filters.
Recognizing what to expect in a lead company can help you choose the best one. Quality is most important in attaining a good return on investment (ROI). Filtering your sales leads so that they are prescreened is one of the most important factors. The next thing to look at is fees. A $10 lead that gets a policy is worth a lot more than a $5 lead that doesn’t buy a policy. Read over the refund guidelines prior to contracting with a sales lead service. They should refund the cost for any bad leads you buy. Some insurance lead companies also try to make you spend $500 or $1000 when signing up. Be cautious of this. Several insurance sales lead websites only expect a minimal up front deposit to begin getting leads while a couple will charge monthly for previously purchased leads.
When buying insurance sales prospects, you shouldn’t only select one company. You should test out several insurance lead sites. You might find out that some get you quality life insurance sales leads but don’t offer good enough automobile insurance leads. Employing multiple insurance lead sites will permit you to also keep you and your business shielded in the event one of the lead company’s volume declines.