544Sales Lead Guide
posted on August 29th, 2009
Insurance brokers used to pass a great percentage of their work day cold calling individuals who, much of the time, did not ask to be called. Now, insurance marketing for insurance agents includespurchasing filtered leads from sales lead sites. These companies offer an quick and easy way of winning new clients.
Lead generation sites work by bringing together consumers interested in an insurance policy with insurance underwriters who are looking to sell them a policy. These sites collect personal information from each consumer employing a web form, store the data and then sell the sales lead to an agent.
With an abundant amount of insurance sales lead companies all offering slightly different products, insurance brokers don’t always know which company is best for them. You should look for a sales lead company that can regularly offer leads with prices that can generate a high return on investment (ROI), a fair billing system and refund policy, a system to filter your sales leads and that the sales leads are delivered in real time.
To find the right insurance sales lead company, you need to keep an eye out for specific characteristics. The individual price of the insurance lead is important, but more important is the profit you receive on the leads. One of the most significant components to analyze is filtering ability. A lead service with number of filtering abilities should be able to supply you with the customers that fit your business. Cost per lead is also important. If you spend too much for each lead you receive, you might not see a positive return on investment (ROI). However, if you spend money on cheap leads, you may have a worse return. Read over the refund policy prior to contracting with a insurance lead company. They should refund the priceof the lead for any bad leads you receive. Some lead generation websites also try to get you to shell out $500 or $1000 when signing up. Be cautious of this. Many leadgen websites only call for a small up front deposit to start receiving leads while a couple will charge monthly for previously purchased leads.
In summary, when picking out an insurance lead company, you should shop around and buy leads from a few sales lead websites. A few will be good for auto insurance sales leads while others might get you better homeowners insurance sales leads. Trying several insurance sales lead websites will let you to also keep your agency shielded in the event one or more of the sales lead company’s quality declines.