499Internet Insurance Sales Lead Buyers Guide for Insurance Brokers
posted on July 2nd, 2009
Before the internet, a strong share of a broker’s day was spent on the telephone, calling up potential prospects. Currently, insurance leadgen sites can efficiently provide quality, targeted insurance sales leads that are currently looking to purchase an insurance policy. These businesses provide an quick and efficient way of winning new clients.
Insurance leadgen companies function by pairing together users interested in an insurance policy with insurance brokers who are interested in selling them a policy. The websites gather personal information from each consumer using a lead form, store the information and then sell the insurance sales lead to one or more insurance agents.
There are lots of diverse insurance lead companies, all claiming to have the most targeted sales leads. How are you supposed to figure out which insurance lead company to select? There are distinct characteristics that good leadgen sites hold that can cause them stand out from the others including pricing, billing, return policy and filters.
To find the right lead service, you should keep an eye out for distinct traits. The actual price of the insurance lead is important, but more important is the return on investment you end up with on the leads. One of the most influential elements to consider is filters. A lead company with great filtering abilities should be able to supply you with the type of leads that can be sold to. The following thing to examine at is price. A $15 lead that leads to a sale is worth more than a $7 lead that doesn’t convert. Sometimes you will be sold a lead you can’t contact. If the insurance lead service doesn’t permit you to return this type of low quality lead, then you should consider contacting another sales lead company. Some insurance lead generation sites also try to make you spend $500 or $1000 when signing up. Be wary of this. Most leadgen companies only want a small up front deposit to start getting leads while a couple will bill at the end of the month.
Lastly, when picking out an insurance sales lead company, you should shop around and test various lead generation websites. A few will be better for automobile insurance leads while others may provide better home insurance sales leads. Trying multiple insurance leadgen sites will allow you to also keep your agency shielded in case one of the lead service’s quality goes down.